Broderick Communications - Brand Builder
I have gained valuable experience working with Broderick Communications. My duties have included project manager, assistant art director, and website renovation. I have been able to work closely with clients to achieve their marketing goals. I was the project manager for the two ads below and a promotional video. The website is still underway, but I have researched competitors, strategized the website layout, created site architecture maps, and developed a detailed document for the website developer in order for them to complete the renovation.
Campus Recreation - Marketing Intern
The examples below are my most successful assignments from my internship. We had record attendance at our Late Night events this past year. The postcard I designed helped to expose Longwood's faculty/staff to personal training at the Health & Fitness Center. The personal trainers gained many new clients from the marketing techniques I used. I created the brochure below to replace Campus Recreation's old brochure.
I managed Campus Recreation's Facebook and Twitter (linked below) during my internship. My posts ended on May 10, 2014. I posted updates, upcoming events, and information on club sports/intramurals. After reviewing the insights on Facebook, I found that most of Campus Recreation's followers were online later at night. I tended to schedule my posts for that time in order drive more traffic to the page. I posted a "Heathy Tip of the Day" on Twitter and constantly used the hashtag #CreatingaFitU.
Starting Facebook likes: 486 Current Facebook likes: 753
Starting Twitter followers: 343 Current Twitter followers: 574
Starting Facebook likes: 486 Current Facebook likes: 753
Starting Twitter followers: 343 Current Twitter followers: 574